
publishers look to education for new revenue: The Media
Looks like every day’s a school day after all – publishers looking to fix a historic over-reliance on ad revenue are looking to education to diversify their revenue portfolio.
Fashion site WWD has launched a course called Fashion Business Essentials. It will provide 15 hours of instruction and project time in five modules covering entrepreneurship, production, branding, marketing and retail and distribution. The course is all online on the Yellowbrick platform.
The Economist recently announced The Economist Executive Education, positioned as giving businesspeople an edge in their careers. The program was created by Economist journalists and developed in collaboration with education technology firm GetSmarter.
And female-focused digital publisher The Skimm is launching SkimmU, a collection of free virtual courses designed to help women take control of their finances. No revenue there yet, but a firm flag in the sand for a future personal finance vertical.
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