The Publisher’s Guide to Navigating COVID-19
What’s New in Publishing (LGC) is proud to present The Publisher’s Guide to Navigating COVID-19, a special insight report sponsored by Sovrn and the University of Oregon School of Journalism and Communication. The report is written by regular WNiP contributor and University of Oregon Journalism Professor, Damian Radcliffe.
COVID-19 upended the media and creative industries overnight, as the pandemic accelerated long-term trends and transformed revenue models, consumer behaviours and working practices. In its wake, publishers have to adapt to the realities and uncertainties of a COVID world.
This report dives into the implications of the coronavirus crisis and highlights what it means for publishers, with a specific focus on revenue and subscription strategies, as well as tactics for building loyalty and generating engagement with audiences.
Grounded in case studies and data from around the world, the report is designed to offer inspiration, insight and affirmation for publishers keen to know more about the best ways to navigate a COVID world.
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